Social Selling: How to Maintain Authenticity In a world where AI-generated content is prevalent, it is crucial to maintain a human touch.
Public speaking and speaking on camera are both forms of communication that involve talking to an audience, but what is the difference?
Streamlining your marketing content will help you to focus on selling and help you feel less overwhelmed. Business-to-business marketing is challenging; you have your traditional marketing communications channels, you may have a team of marketers who specialise in one marketing area, and now HQ has told you it is time to use social media as a marketing source.
How to Create Video Vlogs and Build a Brand, Video vlogs help bring the human element to your brand, build customer relationships, and raise brand awareness. When you embrace video vlogs as part of your content marketing strategy, you invite your customers into your online shop. Think of your website as a department store and the content you share on other platforms as the content door for them to walk through.
When used effectively social media will enhance your brands marketing, when executed badly it will damage your business and you are better off having no presence than limping your way through.