Customer Service The shop is open

What is Good Customer Service and What Does It Mean To You?

Good customer service should be a top priority; it ensures repeat business.

I grew up in a world where good customer service was everywhere, you went to school with the children of the sale assistants who worked in the local shops which included the shoes shop, the butchers, bakers, greengrocers, pharmacy essential clothing and of course the toy shop.

I remember every birthday involved a trip to the toy shop and invariable as it was my birthday I would receive a free Matchbox Doll. I remember one time I got mumps whilst getting a pair of new shoes, although I am not so sure this is good customer service.

At the time, my mother did not drive, and these local shops were a lifeline because the local towns were an hour’s commute, which included a walk and bus or train journeys. Of course, the world and technology have moved on. We can now purchase items of large and small ticket value at the click of a button, and the internet of things has changed the way we communicate as well as the way we shop.

The one thing that must not change is that customer service must remain paramount for all. After all, no one wants to be on the wrong side of bad customer service, and poor customer service can quickly destroy a brand.

With the evolution of smartphone technology, your product, service, reputation, and customer service are now in the hands of your customers and consumers. Good customer service should be a top priority as it ensures repeat business. In the world of online shopping, good customer service is often overlooked.

Before you think I am going to be talking about refunds for online goods and services let me dispel that theory. Customer services starts from the very first interaction someone has with you. This could be through social media, search engines, or when you are out and about networking.

‘A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. ‘

~Jeff Bezoz

I have met some of my best customers in a queue while I order a coffee, wearing my branded top on route to a training event. You see, today we are always selling, whether you work for a company or run your own business. If we are wearing branded goods or we advertise what company we work for on LinkedIn, your work role becomes part of your identity. 

Coffee shop meeting a new customer
Customer Service For Today

How do you address customer service for the modern sales process? With 80% of a sale made without any human interaction, how do you ensure your customer feels seen and respected?

I have three online courses, and this got me thinking: people buy these courses, particularly the ‘Identifying Your Key Messages’ course. In some cases I have not met the person buying; the first time I interact with them is when I receive an email saying someone has purchased.

Rock Your Online Presence

As the course is online, in theory there is very little reason for me to contact or speak to the purchaser. To me, that seems rude. If you are reading this after purchasing the course, rest assured this is me saying hello and you will receive a newsletter and email communications from me. Why? Because I appreciate the time it took for you to settle and choose my course, I value you and want to thank you for choosing to trust me.

For me customer service starts with every interaction I have, sometimes in person I get this worng, I am human, online now thats a different story, I use the KVDB website to disseminate and advertise my goods, service, blogs, The Wise Why and ebooks through social channels and I use social channels to drive you to look at my YouTube channel and webiste. It is a circle of comunication. On the KVDB website, I have a list of my services, and on each page, I have done my best to address the most common questions.

I know the sales cycle has very little human interaction, and for this reason, I share the outcomes you can expect to achieve when you work with me. I show my pricing and I share the reviews from my clients. I don’t have a dedicated testimonial page; I place these throughout the website as I know you will want to see these.

Retail Learnings

I hate shopping. After many years working in retail, I discovered there is little joy for me to walk into a shop and start browsing. My shopping style is learned from my many years working on the shop floor, when I worked in Allders, Harrods, and Selfridges I used to shop only on my lunch breaks This would involve walking to lunch or the toilet via the department I wanted to look at and going back later in the day to purchase the items.

I taught myself to browse and make decisions quickly based on limited information. At the same time, whilst working in the department stores, I learned how to treat customers.

Many times whilst working in a department store, I would end up walking my customers from department to department, helping them find what they were looking for, understanding the needs for what they were looking for, how they felt about shopping, and the one thing that most people felt and had in common whilst shopping was overwhelm. The same overwhelm we feel when we are searching and researching for goods and services online.

For this reason, I think about the consumer journey on my website. I want people to feel when they have landed on my website the same feeling they have when you meet me in person. The photos I choose look like me; they are not polished to perfection. I show my imperfections the same way I would if you met me in person.

Why do I do this? Because I thought about how I shop, I steppd into my customer and consumers shoes and I thought about why I purchase from someone. This led me to an understanding that good customer services starts from the very first engagement with a brand and not at the point of sale or the point of return.

I want to make it easy for you to decided to work with me or to walk away. I value your time and more importantly I want you to feel and know when you work with me you will get the help, support, and understanding you need.

‘A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.’

~ Henry Ford
Good customer service is essential for any business, especially in the modern age of online selling and interaction. From the very first contact a potential customer has with your brand, whether through social media, search engines, or in person, it’s important to prioritize making them feel seen and respected. Additionally, providing clear information about your products or services, showcasing client reviews, and demonstrating appreciation for your customers’ trust are all key elements of fostering a positive customer experience.

By emphasising these aspects and ensuring that the online experience reflects the same level of care and attention as an in-person interaction, businesses can create a strong and trustworthy reputation that resonates with customers.

Good customer service is essential for any business, especially in the modern age of online selling and interaction. From the very first contact a potential customer has with your brand, whether through social media, search engines, or in person, it’s important to prioritize making them feel seen and respected. Additionally, providing clear information about your products or services, showcasing client reviews, and demonstrating appreciation for your customers’ trust are all key elements of fostering a positive customer experience.

By emphasising these aspects and ensuring that the online experience reflects the same level of care and attention as an in-person interaction, businesses can create a strong and trustworthy reputation that resonates with customers.

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