Marketing Content

Repurposing Your Marketing Content: Stop Feeling Overwhelmed.

Streamlining your marketing content will help you focus on selling and feel less overwhelmed.

Managing traditional business-to-business marketing takes time and effort. Now you find out HQ wants you to start posting and sharing content on social media on top of everything you already do. Not only is your workload increasing, but you must also figure out how to sell your goods or services socially. You were already overwhelmed; with social selling added to your never-ending list, you feel burnt out.

What if I told you there is a way to streamline your channel communications using the marketing content you already have and succeed at social selling?

‘Repurposing content will save you time and money; you can focus on what you love to do.’ Kirsty van den Bulk

Streamlining your business communications with repurposed marketing content can save time and money while enabling you to reach more of your target audience across multiple platforms. When you experience a creativity block, you can continue to deliver marketing content that is on brand, uses your key message, and resonates with your target market.

The Bonus of Repurposed Marketing Content

Repurposing content is a great way to get more mileage from your hard work. You can streamline your content marketing and continue to reach a wider audience; there are bonuses to using repurposed marketing content.

  • You know what has resonated with your customers. When you repurpose content that has already been successful, you know you share information your audience is interested in.
  • You will build a consistent brand voice, increasing the know like and trust. Using the same tone and style across all your marketing materials builds a strong brand identity that your customers know, like, and trust.
  • You educate your customers on what you do and how you serve them. Repurposing marketing content is a great way to share your expertise and knowledge with your audience, building credibility and showcasing your thought leadership skills.
  • As you repurpose your marketing content, you will repeat key messages, fueling your search engine optimization (SEO). This can help to improve your search engine ranking making it easier for people to find you and your website.
Repurposing Marketing Content
Repurposing Content Ideas

Repurpose your blog posts, articles, or case studies into infographics, videos, or podcasts.
Infographics are a great way to break down complex information into an eye-grabbing format. Video adds the human element to your brand, tells stories, and is a great way to engage your audience. Whereas podcasts are a great way to show thought leadership.

Edit podcast or video into a social media short-form video or blog post.
Organic social media is a great way to share your content with new potential customers at a minimal cost to your business. Blog posts and articles will help build your thought leadership and establish you as an expert.

Rewrite your newsletter into a blog and share it on social media.
Newsletters are a great way to stay in touch with your customers. Blog posts and articles will help you build relationships with new customers.

Copy and paste an excerpt from a newsletter on your social media.
Promote your newsletter and get people to join your email list.

Turn your marketing content into lead magnets like e-books or how-to guides.
Lead magnets are a great way to grow an email list; no one should rely solely on social media.

When repurposing your content, update outdated information and correct formatting errors. Your work will have moved on, your style will have evolved, and archive or delete the original posts to avoid duplicating content.

By following these tips and embracing the power of repurposing, you can make the most of your marketing efforts and achieve greater success in your overall marketing content strategy.

Need help with ideas or want to know more about social selling? Email: kirsty@kvdb.co.uk

Learn more about my Content marketing Consultancy

Click to subscribe to my YouTube Channel