Case Study

Philippa Smethurst, Author & Psychotherapist required a strategic and sensitive launch for her book ’20 Ways to Break Free From Trauma’.

KVDB delivered a cohesive, trauma-informed marketing strategy, translating complex emotional themes into accessible, empowering communication. The result: increased visibility, strong audience engagement, and a long-term content system to support sustainable growth.

• Position Philippa as a trusted, trauma-informed specialist and thought leader.
• Create clear, accessible messaging around a sensitive and emotionally complex topic.
• Design and implement a cohesive and compassionate brand identity aligned with trauma-informed principles.
• Increase digital visibility, credibility, and professional authority across key online platforms.
• Develop a sustainable, long-term content and publishing workflow to maintain audience engagement.
• Establish and grow Philippa’s YouTube and LinkedIn presence as primary education and awareness channels.
• Drive meaningful engagement and connection without triggering or overwhelming audiences.
• Integrate trauma-informed communication and brand tone across all materials and platforms.
• Build a content ecosystem spanning YouTube, LinkedIn, and Meta, supported by keyword-led storytelling and emotionally accessible copywriting.
• Implement a structured system for repurposing video and text content into diverse, platform-optimised formats.
• Maintain a consistent visual identity using calming imagery, reinforcing safety and trust for the audience.
• Optimise social and web content for clarity, inclusivity, and long-term relevance.

• Create a Recognisable and Unified Brand Identity
• Define Core Messaging
• Coordinate Multichannel Engagement
• Support Stakeholder Needs
• Implement Performance Tracking and Reporting
• Develop Targeted Content for Key Audiences
• Ensure Internal Communication Alignment
• Leverage Visual and Multimedia Content
• Optimise Digital Presence (Web, SEO, and Social)
• Plan for Dissemination, Exploitation, and Sustainability

KVDB developed a trauma-informed communication framework designed to ensure clarity, consistency, and compassion across every stage of Philippa Smethurst’s book launch campaign.

This framework combined strategy, creativity, and empathy to transform complex subject matter into messages that educated, inspired, and empowered.

• Developed a unified tone of voice rooted in empathy, trust, and authenticity.
• Maintained message consistency across all media—website, YouTube, LinkedIn, and Meta platforms.
• Implemented a clear approval process to align communication with Philippa’s professional standards and therapeutic ethics.
• Tracked engagement metrics monthly to monitor growth, sentiment, and content effectiveness.
• Ensured all visual and written content adhered to trauma-informed communication principles.

Through KVDB’s strategic leadership and trauma-informed approach, Philippa achieved exceptional growth in digital visibility and audience engagement.
The cohesive campaign positioned her as a respected, approachable expert in trauma recovery and emotional healing.

• 197% increase in YouTube engagement within the first month.
• New LinkedIn presence with a growing professional network.
• Consistent cross-platform visibility and audience trust.
• Creation of an evergreen content library supporting long-term engagement.
• Significant press and social media coverage amplifying her book’s reach and credibility.

KVDB’s 360° strategy ensured the campaign worked cohesively across multiple touchpoints—integrating design, storytelling, and digital performance.
Every message and piece of content was intentionally structured to engage audiences emotionally and intellectually, while maintaining sensitivity to the topic of trauma.

• Created consistent, audience-first content that combined psychological insight with marketing precision.
• Applied a holistic communication approach linking YouTube videos, LinkedIn articles, and Meta posts for message continuity.
• Leveraged SEO and data analytics to optimise discoverability and content impact.
• Repurposed long-form video content into short-form educational clips to reach diverse audience segments.
• Integrated empathetic visuals and copywriting to enhance trust and reduce potential emotional triggers.
• Established a content rhythm to build sustained engagement before, during, and after launch.

KVDB played a pivotal role in shaping Philippa Smethurst’s communication and marketing strategy—transforming a sensitive, complex topic into a powerful and accessible message of healing and hope.
By combining empathy, clarity, and data-led storytelling, KVDB created a lasting digital foundation that will continue to elevate Philippa’s impact and reach.
The success of this campaign demonstrates how thoughtful, trauma-informed marketing can connect audiences, strengthen brands, and drive meaningful engagement.

Philippa Smethurts.

Author & Psychotherapist