Case Study

Comelit-PAC, a global leader in access control and video entry systems, partnered with KVDB to strengthen its digital communication and leadership confidence. The coaching and training was initiated to ensure consistency in how the brand communicated across internal teams, customer interactions, and online platforms, aligning digital storytelling with professional presentation skills.

The collaboration began with a four-part remote LinkedIn and social media training programme for the marketing team, designed to shift communication from product features to customer impact and authenticity.

Following this success, KVDB delivered a hands-on public speaking and on-camera presenting workshop for the senior leadership team, based on Kirsty van den Bulk’s signature “BOB” framework, Be On Brand. This session focused on clarity, confidence, and adapting delivery for both live and on-camera communication.

• Develop confident, authentic presenters able to deliver with impact on stage and on camera.
• Help the leadership team understand the difference between public speaking and presenting on camera, adapting delivery style for each format.
• Shift communication from product features to customer value and brand purpose.
• Equip the marketing team with the skills and confidence to manage social channels effectively.
• Strengthen brand storytelling and engagement through LinkedIn and other key platforms.
• Combine presentation confidence with digital marketing strategy to create a cohesive communication approach.

KVDB delivered a two-phase programme, beginning with LinkedIn and social media strategy training and later expanding into a hands-on public speaking and on-camera presenting workshop. Together, these initiatives helped Comelit-PAC align leadership communication with its digital brand voice, ensuring consistency and confidence across every platform.

Social Media and LinkedIn Training

The first phase focused on transforming Comelit-PAC’s digital presence by shifting communication from product features to customer impact. Through a series of four remote training sessions, KVDB worked closely with the marketing team to build confidence, develop storytelling skills, and strengthen the company’s online identity.

• Reworked Comelit-PAC’s tagline and About section to highlight customer outcomes and authenticity.
• Refreshed the LinkedIn banner and visual identity for stronger brand alignment.
• Trained the marketing team to write engaging, value-led posts that communicate expertise and brand personality.
• Coached staff on interpreting social media analytics to guide content strategy and informed decisions.
• Encouraged human-led communication to build trust, connection, and relatability across all digital platforms.

Public Speaking and On-Camera Workshop

The second phase focused on leadership communication and confidence on camera. This one-day, hands-on workshop explored how to adapt delivery style, tone, and energy for different environments, transforming traditional presentations into engaging on-screen messages.

Participants worked in small groups using vlogging kits and took turns in every role, including presenter, director, camera operator, and crew.

This immersive experience gave each delegate a practical understanding of the filming process and how word choice, body language, and intention influence audience engagement. The workshop helped leaders connect more authentically, speak with impact, and understand the full dynamics of communicating both on and off camera.

• Developed unified tone of voice guidelines for leadership and marketing teams to maintain consistency across all communication.
• Created content templates for planning, writing, and reviewing posts, presentations, and video scripts.
• Provided live feedback sessions to refine communication style, delivery, and message clarity.
• Encouraged a conversational, audience-focused approach that built connection, confidence, and authenticity in every format.

• Increased LinkedIn engagement and follower growth through clear, story-led content.
• Established consistent brand messaging and a unified tone of voice across leadership and marketing teams.
• Enhanced presentation confidence and on-camera delivery among senior leaders.
• Created reusable content templates that support long-term communication efficiency.
• Built stronger audience trust through authentic, people-focused communication.

• Increased LinkedIn engagement and follower growth through clear, story-led content.
• Established consistent brand messaging and a unified tone of voice across leadership and marketing teams.
• Enhanced presentation confidence and on-camera delivery among senior leaders.
• Created reusable content templates that support long-term communication efficiency.
• Built stronger audience trust through authentic, people-focused communication.

“Kirsty simplified social media in a way that made complete sense. The workshops were packed with energy, thought-provoking, and genuinely changed how our team communicates with confidence.”

Laura van der Merwe

marketing Manager Comelit-Pac